Why is Branding SO Important?

 

“Logos and branding are so important. In a big part of the world, people cannot read French or English - but are great in remembering signs” 

- Karl Lagerfeld 

Beauty branding is so important because it allows a brand to  become unforgettable and build up a good clientele. Brands that are good at branding will be consistent and will show a strong identity throughout their products and campaigns. Because of this strong identity, they make a name for themselves and the public will come to them for a slice of that identity. Any big brand we can think of will have a USP - a Unique Selling Point, and this makes them treasured within industry and this is the thing that keeps people coming back for more.