Urban Decay Models and Choosing My Models

I want to use models in my Urban Decay designs that are similar to the brand. A t a glance, I can see that Urban Decay always use similar models in their campaigns. They are typically:

• White females
• Strong jaws
• High cheekbones
• Thick brows

They have used models of different races but only, so far, for the NAKED skin range. 

Because Urban Decay models have a very distinct look I am going to try and find models that have the same look about them. 

MODELS I'M CONSIDERING

I really want good models because I've learnt before that the right model can make the photograph and a bad model can have an effect on the outcome. Carly is a friend that I've used before so I know shes a good model and able to take direction from me.

This is Carly, and when compared to the Urban Decay Models she shares a lot of similarities - thick brows, high cheekbones and a strong jaw. Her hair will also be good to work with as the majority of Urban Decay Models have long hair (and Brunette seems to be favoured by the brand.) I would like to use her for the majority of my shoots but I think it'll be nice to have some diversity in there so I will continue my model search for the rest of the shoots.