The in-store presentation of the Urban Decay counters reflect the brand perfectly and the theme of the brand's identity runs all the way through the decoration and presentation of the stores, from the lighting to to colour scheme.
Gun metal, purple and silver is a recurring theme. The counter has chandeliers and lamps that are dripping with diamante and crystal which I feel reflects the brands edgy yet glam branding.
Large promotional images (here shows the image for the new NAKED lipsticks) dominate the counters, set upon more gunmetal, silver and purple tones.
Light boxes display the newest products to ensure that the customers eye is drawn strait to it. There are also lots of promotional offers displayed around the counter for maximum selling opportunities.
The NAKED range is easy to see and easy to set apart from the other products with its slightly rose-tinted colouring's to the packaging and display (to reflect the skin tones in the products) but still carries the same Urban Decay theme.
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