Urban Decay Colour Identity

The UD colour identity is very strong and so this is something that needs to reflect in my images because in order to stay true to the brand I need to stay true to the colour palette. Typically, UD use lots of bright unusual colours that have a sludgy, slightly grungy tone. It is also very VERY metallic and glittery.

 

Above is picture of the shadows that come in the Box of Shadows ad these are very typical UD colours. As you can see, they are colourful but have dark sludgy undertones (especially when applied) The colouors are very popular and actually are repeated a lot in other UD palettes so this is a very good overview of their colour identity.

The second row is a perfect example of the types of colours that one in the NAKED range, which is the more natural side of the brand.