Illamasqua Timed Assesment Design

 Concept

My concept has two aspects that have lead to my final design ideas. I wanted to build my main concept around the future of makeup, but also wanted to build the design around two Illamasqua products in particular. The products I chose to base the look around were Precision Ink in Scribe – a white liquid liner, and Sealing Gel – a clear liquid that turns any powder into a  waterproof liquid.

I used these products to create a concept that is inspired by the Ilamasqua brand DNA. Although being alternative, bright and extreme, I've noticed that Illmasaqua uses a lot of shape and lines in their makeup and this is really what I wanted to come through in my work. I thought scribe would be good to create some strong lines, and I also thought white would be a good colour to use as eyeliner, as usually we would use black. It would be in the Illamasqua identity to mix things up in this way.

A huge makeup trend at the moment is winged liner. My vision of the illamasqua identity for the future is that we will continue to have these trends that are common now, but we will enhance them, make them more extreme, colourful and layered. To do this I used the Illamasqua precision ink in scribe to create a strong, exaggerated eye line and built up layers of Apex with sealing gel to create a bright orange/red liquid line above this. Black lines seal everything together for more drama and impact.

I think makeup will be tonal with people matching tones of their eyes, lips and blusher and this is what I tried to do using the same products on the lips as the eyes, and toning some in through the contour colour. 

I wanted to play on the “bushy brow” trend by really exaggerating it and again, playing with shape and line.

The hair is also a trend cross-over. We are constantly switching between wanting perfectly neat or messy, textured hair styles. So why not have both these elements in one style? My hair styles starts off neat, strait and structured and flares out at ear level to create texture, volume and frizz.

 

Face Design

  Makeup is tonal, extreme and all about line and shape. Lips are defined. Liner is extreme and shaped. Brows are bushy and exaggerated with powder. Contouring between the eyes, under cheekbones and above the cupids bow contribute to face shape and depth.

Eye Chart shows direction of lines and shapes between liners gold shadow below the eye and messy brows.Eldora D154 lashes to give fluttery-winged effect and the subtle gold glitter on them tones in with the makeup and gold undertones under the eyes

Hair Chart:  

Hair will be smoothed out and strait on top, and neatened using a toothbrush and hairspray. Then it will flare out by the ears in a crimped, separated frizzy style.

PRODUCT LIST - FACE

 

•Screenface Crème Foundation Palette

•Illamasqua Powder Eyeshadow in Apex

•Illamasqua Sealing Gel

•Illamasqua Precision Ink in Scribe

•Illamasqua Gleam Highlighter in Aurora

•Illamasqua Bronzing Duo

•Illamasqua Reflection Palette

•Eldora False Eyelashes D154

PRODUCT LIST - HAIR

•Small plated crimpers 

•Hair Extension brush

 •Tail Comb 

•Hairspray 

•Toothbrush (for stay hairs)